Vision – To create World’s First B School Comic Character
Stage I – Creating the Character
a) Decide on who should the lead character represent. As the strip was meant for B-school junta and the management fraternity, the lead character was suitably conceptualized as a B-school student.
b) Decide the name of the strip/character. After several sleepless nights and thoughtful days, and sieving thro’ countless options, the character was christened as “Arbit Choudhury”
c) Design the character sketch. The complete character sketch including the likes, dislikes, aims, aspirations, habits, behavior, talents were defined. The final character sketch was as follows-
“Arpit Choudhury is a typical 2nd Year MBA student of a leading B-school in India. His life revolves around all the daily chores of an MBA education; quizzes, tests, assignments, presentations, competitions, case studies, net-surfing, chatting, Ctrl+C, Ctrl+V are as much part of his daily routine as food, drinks, friends and girl-friends.
Sleep is a word not present in his Dictionary. As any other management grad., he dreams big, and farts bigger. He often juggles with the concepts of strategy, logistics, marketing, finance etc. and tries (in vain) to apply these in real life situations.
He has come to believe that: “Management is an Art… And Art is a 4 letter word with the ‘F’ silent !’”…. His wisecracks frequently have everyone rolling in mirth. Perturbed by his penchant for blurting business balderdash, his friends jokingly call him “ARBIT Choudhury”
d) Design the appearance. After the character sketch came the real visual character “sketch”. The look of the character; his face-cut, his hair-style, his facial expression, his style, his clothing were designed.
Some initial sketches of Arbit. . .
Stage II – Comic Character to Comic Strip – Idea Generation
a) Think of original ideas. Days and Nights were spent pondering over humor in common B-school situations, application of management funda in real life and so on.
b) Take ideas from the environments. Ideas were taken from friends and classmates and from everyday situations and happenings in and around the campus life and management world.
c) Test ideas on Humor scale. Ideas generated were presented to a test audience, for their feedback. They were asked to give ratings to each idea as per their suitability for the comic strip and humour content.
Stage III – The Making of the Comic Strip – The Art Work
a) Visualize the setting. Common B-school environs were visualized… canteen, library, class, stairs and so on.
b) Draw draft with pencil.
c) Refine Draft. The draft sketch was checked for proportions and aesthetics.
d) Finalize Draft. After all refinements, the draft was finalized by bordering with pen. At this stage, the strip looked something like this-
Stage IV: The Special Effects – Adding Colours
a) Scan drawing.
b) Decide the colour combinations.
c) Fill colours digitally.
After this, the image looked somewhat like this-
d) The standardized Title Bar is then adjusted in the space designated for it in the top portion of the strip.
e) Finally, fill in the dialogues. Thus, an edition of the Comic Strip gets created.
f) Occasionally use real backgrounds. At times, Arbit and his friends are superimposed on real backgrounds to create an impression of them been present in the real world.
The Result: The World’s First Ever B School Comic Character created.