Print Media

Arbit Choudhury has got a mention is several dailies and print magazines over the years.
  • Deccan Chronicle – March 25th, 2012
  • Tribune India – March 12th, 2011
  • Mint and February 16th, 2011
  • Times of India – Sunday Times, September 5th, 2010
  • Shubham Choudhury’s interview – Tango, August 2010
  • Times of India – Crest, June 26th, 2010
  • Indian Express, June 15th, 2007
  • Times of India, March 12th, 2007
  • Times Of India/ Bombay Times/ Kolkata Times, October 18th, 2005
  • Business World, October 3rd 2005
  • Indian Express, January 27th, 2005
  • Times Of India/ Education Times, October 21st, 2004

World Wide Wit

Arbit Choudhury was mentioned and its founders were profiled in an article on Web comic space in Deccan Chronicle, on 25th March 2012.

Indian Comics Come of Age

Arbit Choudhury found a mention in an article on Indian comic industry in Tribune India, on 12th March 2011. Click here to read the article.

Life in Caricature
Arbit Choudhury was featured in Mint – a joint publication of Wall Street Journal and the Hindustan Times Group, on 16th February 2011.


Click here to read the article online.

Strip Tease: Indian Webcomics make a mark

Arbit Choudhury was featured across various Times of India publications including Mumbai, Delhi, Pune, Ahmedabad, Chennai and Hyderabad on September 5, 2010.


Click here to read the article online

Shubham Choudhury’s interview in Tango

Arbit Choudhury’s creator Shubham Choudhury’s interview was featured in Tango, a B-school magazine published by Congnizant Technology Solutions in August, 2010. Notably, Arbit comics are regularly published in each edition of Tango.


Click here to read the article [PDF download]

Sketching Laughs on the Web

Arbit Choudhury and quotes from its creators were featured as part of an article on web-comics, published in Crest edition of The Times of India on June 26, 2010.

Click here to read the article [PDF download]

The brave new world of web-comics

Arbit Choudhury’s features as part of a feature article on web-comics, published in Chennai edition of Indian Express on June 15, 2007.

Click the images below to enlarge


NITIE Students set up on-campus firm

Arbit Choudhury found a mention in Times of India on March 12th 2007, in relation with the proposed creation of Arbit Choudhury merchandise by the management students of NITIE through their student managed company.

Click the images below to enlarge.


When A meets B

The following article on Arbit Choudhury appeared in Bombay Times, Oct 18th, 2005 edition

Thought B schools were only about serious stuff? Not always! Arbit Choudhury, a city B school’s comic character has his own legion of fans — worldwide!

RAUL DIAS Times News Network

Some would say that the alphabet ‘B’ and a B School are a perfect match. A marriage made in heaven. A lot of words beginning with ‘B’ spring quickly to the mind when associated with a B School. The most common being business, books, brains and dare we say… boring! Well, think again. The National Institute of Industrial Engineering (NITIE), one of Mumbai’s premiere B Schools has decided to break this ‘B’ domination with a very cool ‘A’ — a comic strip character named Arbit Choudhury.

Initially serving as the mascot for NITIE’s intercollegiate youth festival ‘Prerana’ and created by two NITIE students Shubham Choudhury and Hemantkumar Jain, Arbit is modelled on a typical MBA student. “The idea behind the concept was to shatter the popular belief that all that we B School students do is serious bookish stuff,” says 24-year-old Shubham. “Arbit is your aver age dude who has big dreams and an even bigger mouth. His wisecracks are legendary among his friends who are amused by his penchant for blurting out business balderdash peppered with his so-called ‘Arbitisms’.”

Letting the world get a dose of this lovable ‘business buffoon’ was next on the agenda and so Shubham and co-creator Hemantkumar decided that it was high time Arbit had his very own abode in cyberspace. Says Shubham, “The Arbit Choudhury comic strips have become tremendously popular on our website. What is interesting is that not just our fellow stu dents, but even students from other B Schools, some even as far as Cypress are totally digging Arbit and his antics.” For Associate Dean and festival co-ordinator Professor Ashok Pundir, such initiatives by students only go to show how multifaceted they can be. “I totally endorse the concept even though it is a bit different,” says Prof Pundir. “I think it is very innovative and reflects the creators’ immense talent. At NITIE we make it a point to encourage out-of-the-box thinking among our students, because this is that special spark which future employers are looking for and that’s what an allrounder is all about.”

NITIEians like Ashwin Jayasankar say that they can totally identify with Arbit. “Like us, he too often finds himself juggling with the concepts of strategy, logistics, marketing, finance etc and tries in vain to apply these in real life situations. It is these similarities between him and us that I suppose, have made him such a hit,” says Ashwin. As for Arbit, he continues to grapple with the complexities of being a student armed with his greatest USP… his not so ‘Arbit’rary sense of humour!

Arbit Choudhury in Business World

Arbit featured in the B-schools edition of Business World magazine (dated Oct 3, 2005).

Click the images below to enlarge

Arbit Choudhury in Indian Express – Wag the Mag


Arbit Choudhury featured in an article college magazines and newsletters, in the Indian Express, Jan 27th, 2005 edition. The article can be read here.


Arbit Choudhury in “Times of India/ Education Times”



The following article on Arbit Choudhury appeared in Bombay Times, Oct 21st, 2004 edition



WHILE professional courses continue to garner importance in the competitive world of education, scope of exploring newer vistas has widened considerably. B schools are encouraging students to take fests more seriously and business games are fast gaining prominence.

This trend was reiterated at Prerana 2004, the B-school fest held at National Institute of Industrial Engineering, last week. The event saw a huge turnout of students from across India including the various IIMs, XLRI (Jamshedpur), Faculty of Management Studies (Delhi), SP Jain Institute (Mumbai), NMIMS (Mumbai) etc.

Traditional favourites included the business meet, summer project contest, business quiz, virtual battleground and strategy game Srijan. This year’s new additions included Red Herrings, an event that tested the business acumen of aspiring managers. Bazaar, a game in the Red Herrings section, was a huge hit. “Bazaar looks at how much you know about the core concepts of marketing and management with regard to production, sale, pricing and the supply-demand equation. It is more of a mathematical game where a company gave us a case study to work on. Our job was to look at the problem, analyse it and provide a solution. Such simulated games make you think on your feet,” elaborates Abhishek Gupta who created the game with Abhishek Bansal at NITIE.

“These games provide a window to the practical world and also test how you work as a team. When you are in a team, you argue, co-ordinate, make adjustments and work towards the benefit of your team. All these contribute towards enhancing our skills, judging our strengths and shortcomings,” state Mahesh Joshi and Kapil Iyer from IIM (Kolkata).

Nandini Dawar and Ruchi Tushir from FMS (Delhi) echo: “Such games give an opportunity to analyse the market. You can check whether what you learn comes to your rescue in real life scenarios.”

Business games contribute a great deal to the learning process and have gained importance, as corporate organisations too want to pitch in and get closer to students.

Another unique feature at Prerana 2004 were the summer project contests in all six dimensions of management – marketing, human resources, supply chain management, finance, general management and systems.

With big names from the corporate world attending the event, students got a chance to interact and get first hand feedback. Biju Dominic, vicepresident, Mudra, who judged the Summer project contests, says, “These games are indicative of where the students stand. Otherwise, when you join a company you tend to feel lost and are unaware of the market scenario. These games deal with real life situations and give students a chance to work on live cases. It is more of networking than just a competition, which is integral in the corporate world. No wonder then, that students take these games seriously.”

For Dominic, judging these games is an excellent opportunity to get a feel of the next set of talent and capabilities. “This way, we can interact, reciprocate and contribute,” he quips.

Another unique feature of the event was the online business games called ‘Mastishk’. The number of hits at the website crossed 7,500 with an average of 800 to 1000 hits per day. The Mastishk website has being accessed from over 20 countries. Mastishk has also launched India’s first ever Bschool comic character – “Arbit Choudhury”, conceived and conceptualized specially for the event. All in all, a great learning curve for students from across India.


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