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Marketing for a Social Cause

Perplex Singh:- The NGO ProjectWHY has launched an internet campaign to generate 60 lakhs in 60 days for under privilaged children. What would Management Guru Kotler have called this?  Arbit Choudhury:- Socio-Viral Marketing !!

Perplex Singh:- The NGO ProjectWHY has launched an internet campaign to generate 60 lakhs in 60 days for under privilaged children. What would Management Guru Kotler have called this?
Arbit Choudhury:- Socio-Viral Marketing !!
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