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Perplex Singh:- Hey Arbit! What strategy do have in mind for the sick-company case study? Arbit Choudhury:- Taking inputs from SWOT & PEST, I propose a BPR of their ERP; in addition to a separate eCRM and SRM/VMI. Thus, Even with longer PBP, we will get better ROI and ROCA/RONA.

Perplex Singh:- Hey Arbit! What strategy do have in mind for the sick-company case study? Arbit Choudhury:- Taking inputs from SWOT & PEST, I propose a BPR of their ERP; in addition to a separate eCRM and SRM/VMI. Thus, Even with longer PBP, we will get better ROI and ROCA/RONA.
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