Tag ‘Marketing’

New Models for Paying Author Royalties

Sunday - October 16th, 2011

Perplex Singh to Arbit Choudhury - Book publishers are coming up with new models for paying royalty to authors authors. Author Royalty would be 0.00001% of actual novel sales plus 1 USD for each “Like” on Facebook and 2 USD for each Twitter follower.

Perplex Singh to Arbit Choudhury – Book publishers are coming up with new models for paying royalty to authors authors. Author Royalty would be 0.00001% of actual novel sales plus 1 USD for each Like on Facebook and 2 USD for each Twitter follower.

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Value Added Service Cartoon

Wednesday - June 1st, 2011

Antique Jain, with a very sad face :- You know what ! Prof. Rangareddy has announced 3 extra lectures to cover 3 topics, that are not even in the syllabus. %$#@. Arbit Choudhury, with a mischeivious smile:- Do worry man! Consider it a Value Added Service!!

Antique Jain, with a very sad face :- You know what ! Prof. Rangareddy has announced 3 extra lectures to cover 3 topics, that are not even in the syllabus. %$#@. Arbit Choudhury, with a mischeivious smile:- Do worry man! Consider it a Value Added Service!!

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Ambush Marketing Cartoon

Friday - April 1st, 2011

Arbit Choudhury wearing a T-shirt with the caption written on it - I do not study at Harvard.Perplex Singh:- What's the purpose of that weird caption on our t-shirt?? Arbit Choudhury:- Ambush Marketing !! /></p> <div> Arbit Choudhury wearing a T-shirt with the caption written on it – I do not study at Harvard. Perplex Singh:- What’s the purpose of that weird caption on our t-shirt?? Arbit Choudhury:- Ambush Marketing !!</div> <div class=

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Positioning Concept Cartoon

Wednesday - December 1st, 2010

Prof. Lingampalli Rangareddy:- Arpit ! Give me a live example of Michael Porter's Positioning Concept. Arbit Choudhury:- Since, your sample selection method selects more backbenchers for answering your questions, I applied the positioning concept and moved to the very first row.

Prof. Lingampalli Rangareddy:- Arpit ! Give me a live example of Michael Porter’s Positioning Concept. Arbit Choudhury:- Since, your sample selection method selects more backbenchers for answering your questions, I applied the positioning concept and moved to the very first row.

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Marketing and Branding

Monday - August 16th, 2010

TekNik:- That guy over there must be a Marketing Consultant. Arbit Choudhury:- Why? TekNik:- He was suggesting tea branding strategies to the chaiwala!!

TekNik:- That guy over there must be a Marketing Consultant. Arbit Choudhury:- Why? TekNik:- He was suggesting tea branding strategies to the chaiwala!!

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Matrimonial Industry

Friday - July 16th, 2010

Perplex Singh reading a newspaper:- An article says that the matrimonial website industry in India is growing at the rate of a whopping 50% per year. Which traditional market segment can we categorize them into? Arbit Choudhury replies:- Consumer Durables !!

Perplex Singh reading a newspaper:- An article says that the matrimonial website industry in India is growing at the rate of a whopping 50% per year. Which traditional market segment can we categorize them into? Arbit Choudhury replies:- Consumer Durables !!

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Why not fall for an MBA

Sunday - February 14th, 2010

Maya - Reasons why on should not fall for an MBA: A Finance major would try to maximize the ROI from the relationship. A Human resource (HR) Major would make you fill approaisal forms. A Supply Chain major would expect a 6-sigma performance levels. A Marketing major would never keep promises

Maya – Reasons why on should not fall for an MBA:

  • A Finance major would try to maximize the ROI from the relationship.
  • A Human resource (HR) Major would make you fill approaisal forms.
  • A Supply Chain major would expect a 6-sigma performance levels.
  • A Marketing major would never keep promises

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Brand Equity

Monday - February 1st, 2010

Arbit:- Hey Antique! Why do you look so crossed today?? Antique:- I got a Grade C in the weekly Marketing Test. Arbit:- Come on..You are the topper in all subjects.. A 'C' in one test will not harm your grades much.. Antique:- I know.. but I am worried about my Brand Equity among Profs and Girls.

Arbit:- Hey Antique! Why do you look so crossed today?? Antique:- I got a Grade C in the weekly Marketing Test. Arbit:- Come on..You are the topper in all subjects.. A ‘C’ in one test will not harm your grades much.. Antique:- I know.. but I am worried about my Brand Equity among Profs and Girls.

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World AIDS Day Cartoon

Tuesday - December 1st, 2009

4 P's of Aids Awareness:: Protection - During Sex | Prevention - of multiple=

4 P’s of Aids Awareness::
- Protection – During Sex
- Prevention – of multiple partners
- Precaution – in blood transfusion / needles
- Perception – positive attitude towards the infected

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Business Definition of a Disease

Saturday - November 1st, 2008

TekNik:- Hey Arbit! Where is Perplex Singh these days. Haven't seen him for a while. Arbit:- A distributor of low ROI FMCG products has Warehoused him with its Viral Marketing TekNik:???? Arbit: he has got Maleria!!

TekNik:- Hey Arbit! Where is Perplex Singh these days. Haven’t seen him for a while.
Arbit:- A distributor of low ROI FMCG products has Warehoused him with its Viral Marketing
TekNik:????
Arbit: he has got Maleria!!
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    ArbitChoudhury: Arbit Choudhury Comic No. 0714 | Matrimonial Industry :-) http://twitpic.com/2666yt
    2 years ago
    nikhilnk: @kulkarninikhil Hey Nikhil @ArbitChoudhury has a mention in today's TOI Crest! Congratulations! Great that you are still working on it :)
    2 years ago
    Vasanthkumark: @Aditya__Gupta The creators of @ArbitChoudhury are also from #NITIE. And it is evident that they remember the tradition! :)
    2 years ago
    Vasanthkumark: #NITIE, does it sound familiar? :D RT: @ArbitChoudhury: Arbit Choudhury Comic No. 0712 | MBA Irony Series http://twitpic.com/1yqmrl
    2 years ago
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