TekNik:- That guy over there must be a Marketing Consultant. Arbit Choudhury:- Why? TekNik:- He was suggesting tea branding strategies to the chaiwala!!
Perplex Singh reading a newspaper:- An article says that the matrimonial website industry in India is growing at the rate of a whopping 50% per year. Which traditional market segment can we categorize them into? Arbit Choudhury replies:- Consumer Durables !!
Arbit:- Hey Antique! Why do you look so crossed today?? Antique:- I got a Grade C in the weekly Marketing Test. Arbit:- Come on..You are the topper in all subjects.. A ‘C’ in one test will not harm your grades much.. Antique:- I know.. but I am worried about my Brand Equity among Profs and Girls.
4 P’s of Aids Awareness::
- Protection – During Sex
- Prevention – of multiple partners
- Precaution – in blood transfusion / needles
- Perception – positive attitude towards the infected
TekNik:- Hey Arbit! Where is Perplex Singh these days. Haven’t seen him for a while.
Arbit:- A distributor of low ROI FMCG products has Warehoused him with its Viral Marketing
TekNik:????
Arbit: he has got Maleria!!
Perplex Singh:- The NGO ProjectWHY has launched an internet campaign to generate 60 lakhs in 60 days for under privilaged children. What would Management Guru Kotler have called this?
Arbit Choudhury:- Socio-Viral Marketing !!
Aids Day Special:: Arbit Choudhury:- Our Marketing Prof is supporting an NGO in spreading AIDS Awareness. TekNik:- That’s nice! How is he doing that? Arbit Choudhury:- By giving special guest lectures to students on “Brand Loyalty”
Perplex Singh:- Hey Arbit! Should I take up Finance or Marketing majors? Arbit Choudhury:- Depends on who do you want to dupe for a living. The Investor or the Customer!!
Maya:- Arbit, had I not proposed to you, how would you have proposed to me? Arbit Choudhury:- You have become the leader in all the market segments of my heart, I would like to convert you into a permanent asset in my life’s balance sheet.
Arbit for You
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