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Strategy, Page 2


Positioning Concept Cartoon

Prof. Lingampalli Rangareddy:- Arpit ! Give me a live example of Michael Porter’s Positioning Concept. Arbit Choudhury:- Since, your sample selection method selects more backbenchers for answering your questions, I applied the positioning concept and moved to the very first row. Tweet This Post


Motivation and Girlfriends

Prof. Lingampalli Rangareddy:- Frederick Herzberg’s theory on job motivation states that – hygiene factors are those that can cause dissatisfaction if missing, but do not necessarily motivate if increased. Arpit, can you give an example? Arbit Choudhury:- Girlfriends !! Tweet This Post


Globalization and India

Arbit Choudhury:- Those who oppose globalisation should understand that we Indians were the 1st to propose it. Antique Jain:- How do you know that? Arbit Choudhury:- look at this shloka from Upanishads. Arbit points to a board with Vasudhaiva Kutumbakam written on it. Translation – The whole world is a …


Meaning of Gita

Perplex Singh and Arbit standing in front of a board which has “karmanne wadhikaraste, ma phaleshu kadachana” written on it. Perplex Singh:- Hey Arbit! What would this mean in the modern world of business? Arbit:- Vertically integrate all your efforts and outsource the results to God Tweet This Post


Management By Objectives

Management Funda No.:- 39 Prof. to Arbit Choudhury:- If you score below BB in any of the remaining weekly tests, you will fail in this subject. Caption:- MBO – Management By Objectives Tweet This Post

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